How Nike is Using Mobile Apps to Significantly Increase Sales
Indigo 9 Digital
MAY 31, 2022
By Tricia McKinnon Is Nike losing its world domination? For example, in 2016 Adidas’ market share in the United States was 6.8% In 2016 it hired its first chief digital officer and in 2017 Nike launched an initiative called the Consumer Direct Offense. Not a chance. and by 2017 it increased to 10.3%
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