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How Nike is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

By Tricia McKinnon Is Nike losing its world domination? For example, in 2016 Adidas’ market share in the United States was 6.8% In 2016 it hired its first chief digital officer and in 2017 Nike launched an initiative called the Consumer Direct Offense. Not a chance. and by 2017 it increased to 10.3%

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15 Facts You Need to Know About StockX the Billion Dollar Resale Platform

Indigo 9 Digital

By Tricia McKinnon The resale market is one of the fastest growing segments of retail. But when StockX launched in 2016 it made reselling goods even easier. Traditional retailers are not sitting back watching this market grow. Do you like this content?

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

By Tricia McKinnon Do you believe it’s possible to become an overnight success? Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. By all accounts Oatly is an overnight success. Do we need to set up a marketing arm overseas?

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. The expansion was planned even though Forever 21’s sales were flat in 2016.

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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

By Tricia McKinnon If you are thinking about who rules eCommerce then the name that first comes to mind likely differs based on where you live. The truth is both of these companies have had an outsized impact on the retail industry around the world. To have people deliver for us, we need five million people.

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Domino’s Pizza’s Strategy for Staying On Top

Indigo 9 Digital

By Tricia McKinnon Chances are when it’s a Friday night and you are thinking of ordering in, pizza comes to mind. In 2016 Domino’s Pizza was the first company to complete a commercial drone delivery of pizza. It’s the quintessential comfort food. Domino’s Pizza’s success is not by accident. Do you like this content?

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PepsiCo.’s Strategy for Success, 4 Things to Consider

Indigo 9 Digital

By Tricia McKinnon Have you noticed that your beverage of choice is different today than ten years ago? billion last year is focusing on growth opportunities outside of its core soda business as consumer trends and tastes change. Spirits based ready to drink cocktails are hot right now, growing by 226% between 2016 and 2021.